LONDON, November 5 PRNewswire

UK Social Media Company Launches Mobile Portal and M-Store for Leading Chat Brand

4D Interactive, the UK social media company, has today announced the launch of a mobile web portal for Chatbox, its interactive chat and dating TV channel on Sky channel 877.

Chatbox Mobile, which is free for women users, will enable UK singles to create profiles, upload pictures and swap messages from the web browser on their mobile phones. Chatbox TV viewers will be able to use their existing nicknames on the mobile service which will also provide ‘click & call’ access to Chatbox Voice, one of the UK’s largest chat phone lines. All user-generated content, including free profile picture uploads via MMS, will be moderated 24/7 for copyrighted and unwanted material.

Delivered in co-operation with mobile technology specialists Isomob, the new mobile website includes a mobile store that offers both free and premium content such as Bio Rhythms and Love Compatibility Tests. All transactions on Chatbox Mobile are carried out using the Payforit mobile billing system.

Commenting on the development, Chris McLellan, 4D Digital Media Manager, said, “There’s no question that the mobile internet will play a huge part in the future of social networking and so the launch of Chatbox Mobile is critical to our long-term strategy. In fact, when the Chatbox website launches early next year we’ll have one of few brands in the world to offer an integrated social networking experience that spans all major interactive media.”

Chatbox Mobile will sit alongside Chatbox Voice (Dial-Up Interactive Voice), Chatbox TV (UGC channel on Sky Channel 877) and the Chatbox Online website (planned for launch in December, 2008).

Alisdair Anderson, Isomob Commercial Director, said; “We’re delighted to be working with 4D on the Chatbox brand. Our mobile dating platform has a mobile-optimised UI allowing users to easily find and interact with prospective partners, while the back-end smoothly integrates matching, billing, reporting and moderation. The imminent introduction of our alert and notification engine will further utilise device capabilities, keeping users engaged with the product, and growing revenues for Chatbox.”

For a free link to Chatbox Mobile please text the key word ‘flirt’ to short code 83388 or point mobile browsers to http://www.chatboxuk.mobi

    About 4D

    - 4D Interactive is a UK social media company that creatively
      connects businesses, people and content through mobile and landline
      phones.

    - Our B2B products include phone-based Social Networking,
      Operator Services, User-Generated Content & Telecommunications
      services.

    - 4D also owns and operates Chatbox and Gay Network
      (http://www.gaynetwork.co.uk), two of the UK's largest chat and dating
      Brands on TV, IVR, Mobile and the Web. Kooma (http://www.kooma.co.uk)
      is 4D's leading brand in the premium spiritual services market.

    - In 2007 4D was named "One To Watch In Mobile" by O2/Real
      Business and appeared in the Sunday Times "Profit Track 100" list of
      the UK's most successful companies.

    - A privately-held company since 1993, 4D is based in Wandsworth, London
      and is an active member of the Direct Marketing, Premium Rate and
      Mobile Marketing Associations.

    - 4D Press Releases and other news appear on our website at:
      http://www.4dinteractive.co.uk

    About Isomob

    - Isomob is a European mobile technology company that builds and runs
      mobile technology platforms enabling content uploading, downloading and
      sharing among mobile communities.

    - The key product areas include, mobile social networking, chat, UGC and
      content download platforms

    - Isomob runs interactive mobile services directly with Network Operators
      across Europe and on behalf of its media and brand partners

    - A privately-held company since 2005, Isomob is based in Epsom, Surrey

    For further information about 4D please contact:

    Chris McLellan - Digital Media Manager,
    4D Interactive Ltd.,
    T. +44(0)870-345-1159,
    cmclellan@4dinteractive.co.uk .

    For further information about Isomob please contact:

    Alisdair Anderson - Commercial Director,
    Isomob Ltd,
    T. +44(0)1372-822-824,
    alisdair@isomob.com .