A great use of social media here from my friends at AD, done in a similar way to the #uksnow map we saw earlier in the year.
When a user on Twitter tweets #atishoo + postcode + score out of 5 it gets aggregated on to a map plotting the level of hay fever agitation in that area.
Good work Kleenex highlighting the plight of hay fever sufferers up and down the country.
Check it out here
